Media
Mums & Dads is the only free regional magazine for parents that combines local information with in-depth analysis on issues of importance for parents and carers of children from birth to 12 years of age. The publication is full colour, A4 format. It circulates in the residential areas of Stockport, Trafford and Manchester (M20, M21, M25, M27, M28, M30, M33, M45, SK1, SK6, SK9, SK10, SK11, SK7, SK8, SK12, WA14, WA15, WA16) and works closely with local educational, cultural, health, leisure and consumer organisations.
Circulation, Distribution, Readership
M&D is a growing magazine with a current circulation in excess of 20,000 copies and an estimated readership of 60,000 people. It is aimed at families with a high disposable income and the focus on parenting. The typical M&D reader is 30 plus, a home owner, has 2 children between the ages of 0-11, and may be pregnant. She/he has regular help with children, enjoys family outings, takes very seriously health and education of the children and finds M&D an invaluable source of information. Mums & Dads Magazine is distributed primarily through schools and nurseries, playgroups and activity classes, libraries and shops, doctors' surgeries and baby clinics. In some distribution points (primary schools, nurseries etc.) the magazine is given directly to parents or put into children's bags to be carried home.
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| Issue |
Copy date |
Publication |
| Spring 2011 |
February 1st |
March |
| Summer 2011 |
May 18th |
June |
| Autumn 2011 |
August 1st |
September |
| Winter 11/12 |
November 1st |
December |