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Media continued

In others (shops, leisure facilities etc) it is on display, read on the spot and taken home later. Distribution is highly targeted and thoroughly controlled, so wastage is very limited. (List of distributors is available on request.)

Targeting the right audience in the right way at the right time


The schedule of M&D distribution is linked to school holiday time. Parents receive the publication at the beginning of the academic year (Autumn Issue), before Christmas (Winter Issue), before Easter (Spring Issue) and Summer holidays (Summer Issue). With sections such as Events Watch, Recipes, Useful Contacts, Competitions M&D has a very long shelf life. Thoughtful and thought-provoking articles encourage parents to return to the publication time and time again. That in turn gives our advertisers a higher probability that their information will be noticed.

Production requirements


High resolution (300 dpi min), CMYK artwork saved as Jpeg, PDF, EPS, Tiff or Psd formats. (Please make sure that PDF documents have fonts embedded and preferably are checked by Pass4Press or similar). All artwork should reach us at least a week before copy deadline in order to be proofed.

Advertisement design


Eighth page: £35.00 to include one scan, design and colour proof
Quarter page: £55.00 to include one scan, design and colour proof
Half page: £75.00 to include scanning, design and colour proof
Full page: £95.00 to include scanning, design and colour proof
Additional scans: £10.00 per image

A booking confirmation form will be sent to all prospective advertisers to be signed and returned prior to inclusion. All order forms and copy must be submitted to M&D within the deadlines provided. Early submission enables greater choice of position.