Better Blogs for Busy Mums
Running a blog while managing a business — and raising a family — is no small feat. As a business mum, you’re juggling a lot already. The last thing you want is to pour your heart into your blog, only for visitors to bounce off within seconds because the user experience (UX) is clunky or overwhelming.
Blogs with poor UX have high bounce rates and very low conversion rates. Why? Because people click, get confused or annoyed, and leave. If you’re using your blog to attract clients, build an audience, or sell products or services, the user experience has to be seamless.
The good news? Improving your blog’s UX doesn’t require a tech degree — just a few smart additions and removals that can completely transform how users interact with your site.
Add: Mobile Compatibility
Let’s face it — most people read blogs on their phones while waiting in the school pickup line, during nap time, or in between meetings. It’s simply inexcusable nowadays not to have a mobile-friendly blog so be sure you add mobile compatibility to yours, if you don’t want to lose that traffic.
Google penalises websites that don’t work well on mobile, so your blog may not even appear in search results. And if someone does land on your blog and has to pinch, zoom, or wait for a slow load time — they’ll leave instantly. With that in mind, a blog that doesn’t work on mobile devices will miss out on all of this mobile traffic.
Thankfully, platforms like WordPress and Wix make it easy to build mobile-compatible blogs. It’s a small effort with a massive payoff — especially for reaching other busy mums like you.
Remove: Excessive Pop-Ups
We get it — building a mailing list is important. But if you’re bombarding visitors with pop-ups the moment they land on your page (or worse, multiple times while they’re reading), it’s off-putting.
Instead, keep it simple. If you want to use a pop-up for marketing purposes, one timed pop-up after a few minutes is fine. Better yet, add an email sign-up form below every blog post or at the top of your sidebar. You’ll still capture leads without annoying your audience.
Add: A Friendly AI Chatbot
As a business mum, you can’t be online 24/7 answering questions. That’s where a chatbot — like a ChatGPT-based assistant — becomes a game-changer.
Whether you’re selling digital products, services, or just offering advice, it makes sense to build a custom ChatGPT chatbot that fits on your blog.
A chatbot can guide visitors, answer FAQs, and even help with navigating your blog. It’s like having a virtual assistant that works while you’re making dinner or taking care of the kids.
Remove: Terrible Ad Placements
Ads can bring in income, which is especially helpful when you can’t secure any sponsorships or partnerships. But poorly placed ones ruin your site’s experience.
Avoid:
• Giant, in-your-face banner ads
• Pop-up video ads that cover your content
• Ads that interrupt paragraphs or flow
Instead, stick to tasteful, well-positioned ads — like small banners above your posts or sidebar boxes. That way, your blog still earns income without chasing readers away.
Add: A Search Bar & Clear Navigation
Your blog should be easy to explore. Readers should be able to quickly find what they’re looking for — whether it’s parenting tips, productivity hacks, or small business advice. So let your users have complete control over what they’re looking for and add a search bar to your blog.
Add:
• A clear menu bar with categories like “Family Life,” “Business Tips,” or “Wellness”
• Dropdown sub-menus for more specific topics
• A search bar (a must-have for anyone looking for something specific)
This way, users aren’t left guessing or endlessly scrolling. It’s like organising a messy playroom — everything has its place, and it’s easier to find the good stuff.
Remove: Autoplay Features
Planning to include videos or podcast episodes in your blog posts? Creating videos or podcasts alongside your blog articles can help you open new revenue streams – and you can place this content on your blog also. That’s all great — but please don’t let them autoplay, which means don’t upload audio or visual content to your blog and include an autoplay feature. A feature like this means the content starts playing the moment someone visits your website, and it’s terrible for the UX.
From a page loading speed standpoint, autoplay features take up a lot of bandwidth and mean the entire website loads faster. Immediately, that’s a no-no in the UX column because users will leave if the site takes too long to generate.
In summary, remove any autoplay features from your blog, and give users the option to press play when they’re ready.
Add: Snippets of Each Post
One of the worst things you can do for UX is show full blog posts on your homepage or category pages. It creates an endless scroll and overwhelms readers.
Instead, display a list of blog posts with:
• A catchy title
• A thumbnail image
• A short preview or snippet
This gives busy mums (just like you) a quick overview of your latest content and lets them choose what they want to read — without wasting time.
Final Thoughts for Blogging Mums
As a business-minded mum, your time is limited — and so is your readers’. Creating a blog that’s easy to navigate, enjoyable to explore, and mobile-ready will help you attract and keep the audience you’re working so hard to build.
Remember: a blog with great UX doesn’t just get read — it converts. That means more subscribers, more clients, and more revenue for your business.
So take a few hours this week to audit your blog and make these strategic changes. The result? A blog your readers love coming back to — even if they’re juggling their own little chaos at home.
